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	<title>Mobile Monday Melbourne &#187; LBS</title>
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		<title>MoMoOCT &#8211; Mobile Monday Melbourne &#8211; MAPPING &amp; MOBILE &#8211; Sponsored by NAVTEQ</title>
		<link>http://melbourne.mobilemonday.com.au/2011/10/04/momooct-mobile-monday-melbourne-mapping-mobile-sponsored-by-navteq/</link>
		<comments>http://melbourne.mobilemonday.com.au/2011/10/04/momooct-mobile-monday-melbourne-mapping-mobile-sponsored-by-navteq/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 11:31:45 +0000</pubDate>
		<dc:creator>ben bickford</dc:creator>
				<category><![CDATA[MoMo Events]]></category>
		<category><![CDATA[Jeppesen]]></category>
		<category><![CDATA[LBS]]></category>
		<category><![CDATA[Mapping]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Mobile Monday]]></category>
		<category><![CDATA[MoMoOct]]></category>
		<category><![CDATA[NAVTEQ]]></category>
		<category><![CDATA[NN4D]]></category>
		<category><![CDATA[Planet Of The Apps]]></category>
		<category><![CDATA[Roamz]]></category>

		<guid isPermaLink="false">http://www.mobilemondaymelbourne.com/?p=1682</guid>
		<description><![CDATA[Please RSVP and join us at Mobile Monday Melbourne on 17th of October from 6:00pm to explore &#8230; MAPPING &#38; MOBILE We have an exciting action packed event with NAVTEQ &#8211; Network 4 Developers (NN4D) sponsoring the nights theme on MAPPING &#38; MOBILE. Join us for drinks and nibbles as we set course through the [...]]]></description>
			<content:encoded><![CDATA[<p>Please RSVP and join us at Mobile Monday Melbourne on 17th of October from 6:00pm to explore &#8230;</p>
<h2>MAPPING &amp; MOBILE</h2>
<p><a href="http://melbourne.mobilemonday.com.au/files/2011/10/Mapping_with_People1.jpg"><img class="alignright size-full wp-image-1694" src="http://melbourne.mobilemonday.com.au/files/2011/10/Mapping_with_People1.jpg" alt="MoMoOCT - MAPPING AND MOBILE" width="460" height="260" /></a><br />
We have an exciting action packed event with <a href="http://www.nn4d.com/">NAVTEQ &#8211; Network 4 Developers (NN4D)</a> sponsoring the nights theme on <strong>MAPPING &amp; MOBILE</strong>.</p>
<p>Join us for drinks and nibbles as we set course through the unchartered waters of location based services in mobile, as we are guided by our adventurous presenters who have been there, done that and got the t-shirt to prove what is possible with <strong>MAPPING &amp; MOBILE</strong>.</p>
<div style="width: 100%; text-align: left;">
<div style="font-family: Helvetica, Arial; font-size: 10px; padding: 5px 0 5px; margin: 2px; width: 100%; text-align: left;"><a href="http://www.eventbrite.com/r/etckt" target="_blank">Online Ticketing</a><span style="color: #ddd;"> for </span><a href="http://mobile-monday-melbourne-oct-2011.eventbrite.com?ref=etckt" target="_blank">Mobile Monday Melbourne (MoMoOCT) &#8211; MAPPING &amp; MOBILE &#8211;&gt; Sponsored by NAVTEQ</a><span style="color: #ddd;"> powered by </span><a href="http://www.eventbrite.com?ref=etckt" target="_blank">Eventbrite</a></div>
</div>
<p>&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;</p>
<p><strong>Next MoMo Event &#8211; DATE, TIME, LOCATION &amp; REGISTRATION:</strong></p>
<ul>
<li><strong>DATE:</strong> Monday 17th October, 2011</li>
<li><strong>TIME: </strong>6:00pm for networking &amp; drinks, 6.30pm – 8.00pm for Presentations &amp; Panel Discussion.</li>
<li><strong>LOCATION: </strong>The Order of Melbourne &#8211; Level 2, 401 Swanston Street, Melbourne (<a href="http://goo.gl/etKpD">MAP</a>)</li>
<li><strong>COST:</strong> FREE although RSVP and registration is required for this event as finger food &amp; drinks will be supplied.</li>
</ul>
<p>&nbsp;</p>
<p><strong>SPECIAL THANKS TO OUR SPONSORS FOR PROVIDING FINGER FOOD &amp; DRINKS FOR THIS EVENT:</strong></p>
<p><a href="http://melbourne.mobilemonday.com.au/files/2011/10/NAVTEQ_NN4D11.jpg"><img class="aligncenter size-medium wp-image-1698" src="http://melbourne.mobilemonday.com.au/files/2011/10/NAVTEQ_NN4D11-300x123.jpg" alt="NAVTEQ Network 4 Developers (NN4D)" width="300" height="123" /></a></p>
<p>&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;</p>
<p><strong>PRESENTERS &amp; DISCUSSION PANEL WILL INCLUDE:</strong></p>
<p>1. The NAVTEQ Network for Developers™ (NN4D) &#8211; <a href="http://www.NN4D.com/">http://www.NN4D.com/</a></p>
<p><strong>Presenter</strong>: Mark Whitmore, NAVTEQ</p>
<p>NAVTEQ is the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location-based services and mobile advertising around the world. NAVTEQ’s advanced visual content, LocationPoint™ Advertising platform and NAVTEQ Traffic™ portfolio are among the premier products customers and developers can use to differentiate their locationofferings.</p>
<p>The NAVTEQ Network for Developers™ (NN4D) empowers application developers with the knowledge and resources needed to create the hottest, most differentiated location-based products. Access technical resources, support and business development services to build and market location apps for web, mobile, automotive, GIS and enterprise markets worldwide. Join NN4D for free at www.NN4D.com.</p>
<p>Case Study: Location based developer platform &amp; building mobile apps on them</p>
<p>2. Jeppesen &#8211; <a href="http://jeppesen.com/">http://jeppesen.com/</a></p>
<p><strong>Presenter</strong>: David Healy, Technical Team Leader, Journey Planning at Jeppesen</p>
<p>Jeppesen Journey Planner is a hosted web service providing public transport journey planning through an API. It is currently supporting journey planning for over 30 regions around the world (including Sydney). The presentation will focus onhow the API can add value for mapping applications.</p>
<p>Case Study: Building a location based mobile app</p>
<p>3. Roamz &#8211; <a href="http://www.roamz.com/">http://www.roamz.com/</a></p>
<p><strong>Presenter</strong>: Heather Ann Snodgrass, Head of Marketing &amp; Communications at Roamz</p>
<p>Roamz is a location-based application that helps you find out interesting things happening at places around you. With so much noise on the social web, Roamz guides you to the serendipitous moments that the locals find out about.Roamz is like having your best friend in your pocket showing you places and activities that you are actually interested in. The more you use Roamz the smarter it gets, so no matter where you are you&#8217;ll always be a local.</p>
<p>&nbsp;</p>
<p>&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;</p>
<p><strong>OTHER MOBILE INDUSTRY NEWS &amp; EVENTS:</strong></p>
<h2>Planet Of The Apps 2011, 27th-28th Oct in Sydney</h2>
<p><a href="http://www.terrapinn.com/conference/planet-of-the-apps-australia/"><img class="aligncenter size-full wp-image-1716" src="http://melbourne.mobilemonday.com.au/files/2011/10/Strategy-and-opportunity-for-developers-major-brands-enterprise-and-their-partners-Planet-of-the-Apps-Australia-27-10-2011-28-October-20111.png" alt="Planet Of The Apps - Oct 2011" width="450" /></a></p>
<h3>Planet of the Apps 2011, 27th-28th October at the Sydney Exhibition &amp; Convention Centre, is Australia’s leading conference dedicated to Mobile Apps.</h3>
<p>Planet of the Apps brings together global and local leaders to showcase the best the world of mobile apps has to offer, including special Developer Sessions such as one being run by BlackBerry.</p>
<p>Through innovative case studies, presentations and panel discussions attendees will learn how to leverage the power of mobile apps for communication, collaboration and entertainment.</p>
<p>Some of the organisations speaking include Hipstamatic (USA), Yahoo!7, Ogilvy (UK), Fairfax Media, Telegraph Media Group (UK), Smirnoff, Optus, VHA and more!</p>
<p><strong>Mobile Monday members <a href="https://secure.terrapinn.com/V5/rCalc.aspx?E=4555&amp;R=QXNB">click here now</a> to SAVE 50% on tickets when booking with a credit card online. </strong></p>
<p>Note: This 50% discount offer is only available until the 14th of October and is limited to the first 50 Mobile Monday respondents.</p>
<h2>BlackBerry will be a Gold Sponsor at the upcoming Planet of the Apps Conference at the Sydney Convention Centre on the Oct 27-28th.</h2>
<p>As part of our sponsorship attendees will hear from Sarim Aziz, Team Lead, Developer Relations, Blackberry &#8211; Research in Motion speak on &#8216;Super Apps&#8217;: Taking it to the next level and join in the panel discussions on &#8216;Who owns the user experience?&#8217; and &#8216;How to engage and re-engage consumers&#8217;.</p>
<p><strong>BlackBerry are also hosting a FREE developer workshop on Friday 28 October 2011 from 2:30PM-4:30PM.</strong></p>
<p>Attend this workshop to explore the exciting development possibilities of the BlackBerry WebWorks SDK for PlayBook. Learn how to use CSS3, HTML5 and JavaScript WebWorks APIs to transform your existing web assets into a BlackBerry Super App! We&#8217;ll then show you how to take your BlackBerry WebWorks application from the BlackBerry Smartphone over to BlackBerry Playbook, leveraging common integration methods and how to implement must have application features.</p>
<p>To register for the FREE BlackBerry workshop, please click <a href="http://www.surveymonkey.com/s/JLCHQ37">here</a></p>
<h2>Mobile Monday &#8211; 2011 Mobile Industry Awards on Nov 28th</h2>
<p>Following up on the successful launch of our annual <strong><a href="http://www.mobilemondaymelbourne.com/2010/12/">Mobile Monday &#8211; Mobile Industry Awards</a></strong> event in December 2010, keep a look out for nominations for the Mobile Monday &#8211; 2011 Mobile Industry Awards very soon with finalists &amp; winners announced at our end of year party on November 28th, 2011.</p>
<p>&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;</p>
<p>Special thanks to our Mobile Monday Melbourne and national Mobile Monday Australia sponsor &#8230;</p>
<p><a href="http://melbourne.mobilemonday.com.au/files/2011/08/blackberry_logo_1280x7201.png"><img class="aligncenter size-large wp-image-1551" src="http://melbourne.mobilemonday.com.au/files/2011/08/blackberry_logo_1280x7201-1024x576.png" alt="BlackBerry RIM" width="250" /></a></p>
<p>Looking forward to seeing you!</p>
<div>Your Friendly Mobile Monday Melbourne Crew,</div>
<div><a title="Ben Bickford" href="http://au.linkedin.com/in/benbickford" target="_blank">Ben Bickford</a>,  <a title="Zac Jacobs" href="http://au.linkedin.com/in/zacjacobs" target="_blank">Zac Jacobs</a>, and <a title="Norbert Herrmann" href="http://au.linkedin.com/in/norbertherrmann" target="_blank">Norbert Herrmann </a></div>
<p><a href="http://www.MobileMondayMelbourne.com/"><img class="alignleft size-full wp-image-1359" src="http://goo.gl/oBXU0" alt="Mobile Monday Melbourne (@MoMoMelb)" width="200" height="209" /></a></p>
<p>&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>MoMoNov &#8211; Location Based Services, Beyond Mobile Mapping PLUS MOMOvember FUN!</title>
		<link>http://melbourne.mobilemonday.com.au/2010/10/19/momonov-location-based-services-beyond-mobile-mapping-plus-momovember-fun/</link>
		<comments>http://melbourne.mobilemonday.com.au/2010/10/19/momonov-location-based-services-beyond-mobile-mapping-plus-momovember-fun/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 03:31:06 +0000</pubDate>
		<dc:creator>ben bickford</dc:creator>
				<category><![CDATA[MoMo Events]]></category>
		<category><![CDATA[LBS]]></category>
		<category><![CDATA[Location Based Services]]></category>
		<category><![CDATA[Mapping]]></category>
		<category><![CDATA[Mobile Monday]]></category>
		<category><![CDATA[MoMoNov]]></category>
		<category><![CDATA[Skyhook]]></category>
		<category><![CDATA[Wireless]]></category>

		<guid isPermaLink="false">http://www.mobilemondaymelbourne.com/?p=819</guid>
		<description><![CDATA[Do You Know Where You Are and Where You Are Going? Come along to Mobile Monday Melbourne in November to see and hear about the future of  Location Based Services (LBS) and opportunities for Smarter Mobile Apps to take you and well beyond Mapping and into a new world of Mobile opportunities  &#8230; NOTE: Change [...]]]></description>
			<content:encoded><![CDATA[<h2>Do You Know Where You Are and Where You Are Going?</h2>
<p><a href="http://melbourne.mobilemonday.com.au/files/2010/10/images1.jpeg"><img class="size-full wp-image-826 alignnone" src="http://melbourne.mobilemonday.com.au/files/2010/10/images1.jpeg" alt="Map Location" width="275" height="183" /></a></p>
<p>Come along to Mobile Monday Melbourne in November to see and hear about the future of  Location Based Services (LBS) and opportunities for Smarter Mobile Apps to take you and well beyond Mapping and into a new world of Mobile opportunities  &#8230;</p>
<p style="text-align: center"><strong>NOTE: Change Of Venue for MoMoNovember Event!!! &#8230; </strong></p>
<p style="text-align: center"><strong>Three Degrees (Upstairs Bar) – QV Building, Lonsdale Street, Melbourne (<a title="Three Degrees" href="http://maps.google.com.au/maps/place?cid=15349057804730902673&amp;q=map+3+degrees+bar+QV+melbourne&amp;gl=au" target="_blank">MAP</a>)</strong></p>
<h2>Presenters &amp; Panel</h2>
<p style="padding-left: 30px">Join us for an interesting presentation and panel discussion about Location Based Services (LBS) and the Future of Mapping together with local and international leaders in the field, including:</p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<ul>
<li>
<h3>Steve Solari, COO of <span style="color: #000000"><a title="Skyhook Wireless" href="http://skyhookwireless.com/" target="_blank"><span style="color: #0000ff"><strong><span style="color: #000000"><span style="color: #0000ff">Skyhook Wireless</span></span></strong></span></a></span></h3>
</li>
</ul>
<div class="mceTemp">
<dl>
<dt><a href="http://melbourne.mobilemonday.com.au/files/2010/10/steve-solari1.jpg"><img class="size-medium wp-image-821 " style="margin: 10px" src="http://melbourne.mobilemonday.com.au/files/2010/10/steve-solari1-300x300.jpg" alt="Steve_Solari_SKYHOOK_WIRELESS" width="150" height="150" /></a><a href="http://melbourne.mobilemonday.com.au/files/2010/10/New-Logo2-e12874690497971.jpg"><img class="size-medium wp-image-828  " style="margin: 10px" src="http://www.mobilemondaymelbourne.com/wp-content/uploads/2010/10/New-Logo2-300x146.jpg" alt="Skyhook Wireless" width="150" height="73" /></a></dt>
</dl>
</div>
<p>Prior to joining Skyhook Wireless, Steve Solari was Director of Marketing at edocs, Inc. then built a successful career in financial services working for Merrill Lynch in NY. As a member of Skyhook Wireless&#8217; executive team, Mr. Solari is responsible for the development of Skyhook&#8217;s Wi-Fi Positioning System and the management of its scanning program. Additionally, Mr. Solari is tasked with building the sales, marketing, and operational infrastructure to support Skyhook&#8217;s rapidly growing business.</p>
<p><strong>About Skyhook Wireless:</strong></p>
<p>Skyhook provides a Wi-Fi positioning system to tens of millions of devices, and has partners such as Apple, Samsung, Dell, Motorola, etc.</p>
<p style="padding-left: 30px">They provide a latitude/longitude SDK for Android, Symbian and Windows Mobile devices, more info <a title="Skyhook SDK" href="http://skyhookwireless.com/developers/sdk.php" target="_blank">here</a></p>
<p style="padding-left: 30px">They also have a cool location-based social features SDK for iPhone called Local Faves, more info <a title="Skyhook Local Faves" href="http://skyhookwireless.com/localfaves/" target="_blank">here</a></p>
<p style="padding-left: 30px">
<p style="padding-left: 30px">
<p style="padding-left: 30px">
<ul>
<li>
<h3>Mark White, CEO of <span style="color: #000000"><span style="color: #000000"><a href="http://locatrix.com/" target="_blank">Locatrix Communications</a></span></span></h3>
</li>
</ul>
<p><a href="http://melbourne.mobilemonday.com.au/files/2010/10/MarkWhite_Locatrix1.jpg"><img class="alignleft size-medium wp-image-852" style="margin-left: 10px;margin-right: 10px" src="http://melbourne.mobilemonday.com.au/files/2010/10/MarkWhite_Locatrix1-200x300.jpg" alt="Mark White, Locatrix" width="115" height="173" /></a>Mark White is a developer of mobile location-based and social networking solutions, and the co-founder of Mobile Monday Brisbane. Known in Australia primarily for their work with Telstra, Locatrix was a finalist in both the GSMA&#8217;s 2009 Mobile Innovation Awards and Mobile Monday&#8217;s 2007 Global Peer Awards, and are also members of the GSMA&#8217;s OneAPI project team. Prior to founding Locatrix Mark held various technical &amp; marketing leadership roles in Australia and Asia with Bell Atlantic, Tandem Computers, Compaq &amp; Red Hat.</p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<h2>MOMOvember</h2>
<p><a href="http://melbourne.mobilemonday.com.au/files/2010/10/MOMOvember_Blog11.png"><img class="alignnone size-full wp-image-848" src="http://melbourne.mobilemonday.com.au/files/2010/10/MOMOvember_Blog11.png" alt="" width="948" height="398" /></a></p>
<h3 style="text-align: center"><a href="http://MobileMonday.com.au" target="_blank">Click Here To JOIN Our Team </a></h3>
<h3 style="text-align: center"><a title="Support MOMOMelbourne MOvember" href="http://au.movember.com/mospace/535508/" target="_blank">Click Here To SUPPORT Our TEAM Effort</a></h3>
<h3><strong>GOLD SPONSOR FOR NOVEMBER:</strong></h3>
<h3><strong><a href="http://melbourne.mobilemonday.com.au/files/2010/10/New-Logo2-e12874690497971.jpg"><img class="size-medium wp-image-828 alignleft" style="margin-left: 10px;margin-right: 10px" src="http://www.mobilemondaymelbourne.com/wp-content/uploads/2010/10/New-Logo2-300x146.jpg" alt="Skyhook Wireless" width="300" height="146" /></a></strong></h3>
<p>Special thanks to <a title="Skyhook Wireless" href="http://skyhookwireless.com/" target="_blank">Skyhook Wireless </a>for providing finger food and a drink voucher for the people who arrive early at the venue from 6:00pm onwards (limits apply). Other special offers will be announced on the night.</p>
<h2>MoMo Event Date, Time &amp; Location:</h2>
<p style="padding-left: 30px"><strong>Date</strong>: Monday 8th November, 2010</p>
<p style="padding-left: 30px"><strong>Time</strong>: 6:00pm (for a 6.30pm punctual start) – 8.00pm, Optional dinner out afterwards too!</p>
<p style="padding-left: 30px"><strong>Location</strong>: Three Degrees (Upstairs Bar) – QV Building, Lonsdale Street, Melbourne (<a title="Three Degrees" href="http://maps.google.com.au/maps/place?cid=15349057804730902673&amp;q=map+3+degrees+bar+QV+melbourne&amp;gl=au" target="_blank">MAP</a>)</p>
<p style="padding-left: 30px"><strong>Cost</strong>: FREE although RSVP is required for this event! RSVP Now on our <a title="Mobile Monday Melbourne" href="http://www.MobileMondayMelbourne.com" target="_blank">website</a></p>
<p>Looking forward to seeing you!</p>
<p>Your Friendly Mobile Monday Melbourne Crew,</p>
<p><a href="http://au.linkedin.com/in/benbickford">Ben Bickford</a>, <a href="http://au.linkedin.com/in/zacjacobs">Zac Jacobs</a>, <a href="http://au.linkedin.com/in/norbertherrmann">Norbert Herrmann</a> &amp; <a href="http://au.linkedin.com/in/andreageorgiou">Andrea Georgiou</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>NEXT EVENT: Monday 14th September &#8211; Location! Location! Location!</title>
		<link>http://melbourne.mobilemonday.com.au/2009/09/11/next-event-monday-14th-september-location-location-location/</link>
		<comments>http://melbourne.mobilemonday.com.au/2009/09/11/next-event-monday-14th-september-location-location-location/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 23:03:22 +0000</pubDate>
		<dc:creator>antony mcgregor dey</dc:creator>
				<category><![CDATA[MoMo Events]]></category>
		<category><![CDATA[LBS]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[September]]></category>

		<guid isPermaLink="false">http://www.mobilemondaymelbourne.com/?p=366</guid>
		<description><![CDATA[GPS has become near mandatory on new handsets and the new iPhone 3GS even has an inbuilt compass! The future of mobile is the Internet in your hand, but what if the Internet knew exactly where you were at any given time? Knowing where you are and customising services and messages to your exact location [...]]]></description>
			<content:encoded><![CDATA[<p>GPS has become near mandatory on new handsets and the new iPhone 3GS even has an inbuilt compass! The future of mobile is the Internet in your hand, but what if the Internet knew exactly where you were at any given time?</p>
<p>Knowing where you are and customising services and messages to your exact location is the dream of many marketers and application developers the world over. From being lost in New York at lunch time and finding that the best <span class="goog-spellcheck-word" style="background: yellow none repeat scroll 0% 0%">Falafel</span> you&#8217;ve ever had is just down the road from you (Yelp) to knowing where your friends are at any given time just by pushing a butting (Google Latitude) LBS is pushing forward new boundaries and stretching the imagination. This month we invite big brand names and seasoned experts to our panel to discuss LBS or &#8220;Location Based Services&#8221;, some say the holy grail of mobile,</p>
<p>We will be asking our panel what is this the reality of LBS today? Where are we now and where will we be in 5 years time, how does LBS actually work and how can you integrate it into your services? We will explore the opportunities this incredible technology presents as well as the darker side of privacy concerns, covering who&#8217;s doing what, from iPhone apps to Smart Maps, and everything in between.</p>
<p>We welcome our LBS gurus for the evening:</p>
<p><strong><br />
Brent Stafford of <span class="goog-spellcheck-word" style="background: yellow none repeat scroll 0% 0%">Navteq</span></strong><br />
<img class="alignnone size-medium wp-image-367" src="http://melbourne.mobilemonday.com.au/files/2009/09/0610251-lg1-300x74.jpg" alt="NAVTEQ LOGO" width="146" height="36" /><br />
Brent is not stranger to LBS  and has worked worked in various technology and executive positions in the fields of car navigation, location based services, geographic information systems, <span class="goog-spellcheck-word" style="background: yellow none repeat scroll 0% 0%">hydrographic</span> services, transport policy, business development, strategic planning, He has written and presented many papers to national and international audiences and parliamentary committees on these topics.</p>
<p><span class="goog-spellcheck-word" style="background: yellow none repeat scroll 0% 0%">Navteq</span> was acquired by <span class="goog-spellcheck-word" style="background: yellow none repeat scroll 0% 0%">Nokia</span> in 2007 for $8.1 Billion Dollars to aid <span class="goog-spellcheck-word" style="background: yellow none repeat scroll 0% 0%">Nokia&#8217;s</span> entry into navigation technologies on handsets. With <span class="goog-spellcheck-word" style="background: yellow none repeat scroll 0% 0%">Nokia</span> being the largest manufacturer of GPS units in the world you cannot ignore the power of LBS in your hand. <span class="goog-spellcheck-word" style="background: yellow none repeat scroll 0% 0%">Navteq</span> specialises in mapping the world around us, they don&#8217;t just focus on the maps but also on content for those maps providing highly detailed information on your surroundings.</p>
<p><strong>Mark White of <span class="goog-spellcheck-word" style="background: yellow none repeat scroll 0% 0%">Locatrix</span></strong></p>
<p><strong></strong><img class="alignnone" src="http://locatrix.com/wp-content/uploads/2008/12/locatrix_xlf.gif" alt="" width="180" height="61" /><strong> </strong><br />
<span class="il">Mark</span> is the founder &amp; CEO of <span class="goog-spellcheck-word" style="background: yellow none repeat scroll 0% 0%">Locatrix</span> Communications. A well-known mobile guy, he&#8217;s been a speaker at <span class="goog-spellcheck-word" style="background: yellow none repeat scroll 0% 0%">GSMA</span> conferences in Barcelona and <span class="goog-spellcheck-word" style="background: yellow none repeat scroll 0% 0%">Macau</span>, and has twenty years experience in the telecommunications and computer industries in a whole bunch of countries. Not a bad bloke to have a beer with</p>
<p><span class="goog-spellcheck-word" style="background: yellow none repeat scroll 0% 0%">Locatrix</span> uses mobile location to shape and create content experiences that engage subscribers and create higher <span class="goog-spellcheck-word" style="background: yellow none repeat scroll 0% 0%">ARPU</span> for <span class="goog-spellcheck-word" style="background: yellow none repeat scroll 0% 0%">Telco&#8217;s</span>. <span class="goog-spellcheck-word" style="background: yellow none repeat scroll 0% 0%">Locatrix</span> is also a core contributor to the <span class="goog-spellcheck-word" style="background: yellow none repeat scroll 0% 0%">GSM</span> Association&#8217;s <span class="goog-spellcheck-word" style="background: yellow none repeat scroll 0% 0%">OneAPI</span> initiative, which is defining a standard way that network enablers (including location) can be opened to a much larger pool of web developers. The company was a finalist in the 2007 Mobile Monday Global Peer Awards.</p>
<div><strong>Date: Monday 14th September</strong></p>
<p><strong>Time: 6:00pm &#8211; 8.30pm</strong></p>
<p><strong>Location: <a href="http://maps.google.com.au/maps?hl=en&amp;client=firefox-a&amp;q=horse+bazaar+melbourne&amp;ie=UTF8&amp;ll=-37.810309,144.960222&amp;spn=0.008815,0.01929&amp;z=16&amp;iwloc=A" target="_blank">Horse Bazaar</a></strong><span class="adr" dir="ltr"></span><span class="adr" dir="ltr"><span class="street-address"><br />
397 Little Lonsdale St</span>, <span class="locality">Melbourne</span> <span class="region">VIC</span> <span class="postal-code">3000</span></span>? &#8211; <span class="nw" dir="ltr"><span class="tel">(03) 9679 2329</span></span></div>
<div>?</div>
<div><strong>Cost: Free</strong></p>
<p><strong>REGISTER NOW!</strong></div>
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