Expand to the UK with UKTI’s GoUK competition
Around 80 Australian and New Zealand businesses expand their business presence in the UK each year, most of these with the help of UKTI, the British Government’s trade and development arm. UKTI offers personalised, professional help with everything businesses need to succeed in the UK including advice on visas, company location, tax issues, employment, banking and much more. But none of them get quite the helping hand that the Go UK competition provides.

Win Business-Blass Return Flights To The UK As Part Of A $25,000 Package Of Business Support
Three lucky Australian winners and one New Zealand winner will get return business class flights to the UK provided by British Airways as part of a business-support package worth $25,000 to help make sure their UK business will be a success.

For more information about the offering from UKTI and contact details, please see the attached presentation …

UKTI + Mobile Monday Australia = $25,000 GoUK Package & Competition

CLICK Here To Enter The Competition

GoUK Package & Competition Brought To You By:

And GoUK Sponsors:

British Airways

Kevin Beare & Co.

AMac Limited

Get your calendar primed for a binary bonaza as the MoMoMelbourne crew offer you special prices and even free tickets to a bunch of awesome upcoming digital events.

Since it’s our website, we bags first dibs, so …

March 15th

Hats off to local crew, Front Foot who were awarded (by me!) the AIMIA Award for Best Mobile Product or Service – for the second year in a row!!). Join us on March 15th as MMMM (MoMoMelbMarch) presents a wrap-up of all things mobile from the 16th Annual AIMIA Awards – come and meet finalists, winners (including Front Foot’s Anton Sher - who is also our special guest co-host for the night) and judges as we all get an insider look into the work behind the scenes of this oh-so-glamorous night. (See below for more details).

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March 16-17th

ad:tech 2010 – the huge event which is ad:tech has heaps of mobile-related stuff in the program, including “Integrating Mobile Apps into your Marketing Plan”, “The Mobile Future: What You Won’t Be Able to Live Without” and “The Key Drivers for Marketing on Mobile”. Quote ATMM when you register to get a special MoMoMelb 15% off the ticket price. Check out the full program here. (See below for more details).

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March 22nd-24th

Digital Media Foundation Training Course – for those of us who can always do with a decent injection of topical digital know-how (and let’s face it, who can’t), you could do far worse than to lock yourself into this upcoming 2.5 day course covers advertising, marketing and sales in the digital space. Find out more here, even better, to score a FREE ticket, get back to us at momomelb@gmail.com and tell us why why ‘continual learning in the digital space is a must have’.

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April 14-16th

creative3 International Forum – this upcoming Brisbane-based event is another big one to watch. The new international industry event will empower both individuals and organisations to harness the power of creativity, investment and enterprise by providing invaluable insights and practical learnings from some of the best in the business. This event will showcase some stellar keynote speakers and an investment prize valued at $100,000 will be awarded to a promising creative business (so don’t say you didn’t know).

A 10% discount on the early bird early bird registration is available to MoMo Melbourne members until 19 March. Just key in the promotion code ‘MoMoMelb’ for this offer.

For more information visit www.creative3.com.au

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April 15th

V21: Meet the New Generation Digital Business Models… another amzing event hosted by our mates at AIMIA Victoria, V21 2010 presents recent case studies of what worked and what didn’t and looks at the emerging opportunities in the travel, retail and entertainment industries. The event last year was a sell-out and had incredible attendee feedback. This year’s program looks even better! Check out: www.v21.com.au and below for more details.

MORE EVENT DETAILS:
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Our March event is the AIMIA Awards Mobile Wrap-Up!

For MMMM (MoMoMelbMarch) we figured it was only reasonable to take a look at all things mobile from the awards, get an insight into the journeys the successful apps have followed so far and discuss how the humble handset is increasingly intrinsic to communications and marketing in all industry sectors.

So, join us on the Ides of March (March 15th) to meet and speak with award finalists (including Alistair Ward from local crew Visual Jazz), Sally Davies from Sensis, judges who made the tough calls (including industry legend Gregan McMahon) and folk from AIMIA Vic as we get down to brass tacks about dealing with clients (or indeed being the client), production processes, budgets, timelines, leapfrogging technology developments and ever whatever else springs to mind.

To get the conservation going, we are delighted to welcome our guest and co-host for the night Mr. Anton Sher of FrontFoot, winner of this (ans last) year’s Best Mobile Product or Service category for their tidy 3 Mobile Content Portal and EA Games Mobile Site, respectively!

So, if you want some insight into what works for these awards events and maybe fancy claiming one for yourself one day, this event will be a good place to start!

Event Time, Location & Directions:

Date: Monday 15th March
Time: 6:00pm (for a 6.30pm punctual start) – 8.30pm
Location: Horse Bazaar 397 Little Lonsdale St, Melbourne

Cost: Free

Beer: Brown, frothy and cold – hmmmmmm

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ad:tech 2010

Don’t forget to get your tickets for ad:tech 2010! There’s a great range of topics and speakers on mobile, including:
“Integrating Mobile Apps into your Marketing Plan“, “The Mobile Future: What You Won’t Be Able to Live Without” and “The Key Drivers for Marketing on Mobile”.

Check out the full program here
ad:tech is the most thoroughly researched & targeted digital media event in Australia & NZ with a focus on how best to use mobile as part of your digital strategy and campaigns. The event includes the ad:tech EXHIBITION & ad:tech CONFERENCE so you can choose the level of participation that’s right for you.

Mobile Monday Members get at 15% discount off the full CONFERENCE – quote ATMM
Follow ad:tech on Twitter at #atsyd

ad:tech Sydney iPhone App

The ad:tech team are proud to announce their new iPhone App, built by MIA International, a first from an Australian event company. You can view the various conference streams, check out the sponsors & exhibitors, follow the twitter streams and choose your favourites to create your own unique agenda! Search ad:tech on the app store.

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V21: Meet the New Generation Digital Business Models…

Melbourne – Thursday 15 April 2010

The desire to realise our ideas and dreams is fundamental to human nature. The only limitation on turning those ideas and dreams into something concrete in the digital age in which we now live, is our imagination and creativity – provided that we’re prepared to leave some baggage behind.

The interactivity that technology now enables, its ability to deliver information “anywhere, anytime” on the target audiences’ “platform of choice”, our expectation as consumers to get “more for less” year on year and our need as business people to continue to make profits – challenges traditional business models and demands continual innovation.

We’re at a tipping point where business success belongs to the creative and agile who are prepared to re-invent and rejuvenate traditional business models in any industry, to identify and exploit niches, to live with the fact that “barriers to entry” will continue to be eroded, and to year on year find new ways to make themselves heard above the noise and move outside their comfort zones.

As we find new ways of understanding ourselves and our world and discover new forms of community we will build the new institutions and new businesses of the interactive age.

V21 2010 presents recent case studies of what worked and what didn’t and looks at the emerging opportunities in the travel, retail and entertainment industries.

With presentations from: ABC, Sitepoint, Red Bubble, Catalogue Central, Citrus, Perfumania, Onelove Music Group, Sound Alliance, FremantleMedia Enterprises and the AIIA .

www.v21.com.au

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Phew! Told you it was long. If you read this far and are at the next MoMoMelb event on March 15th – come and say “Eggplant” to Justin and I’ll buy you a beer for your staying power and obvious dedication to this crazy industry!

Cheers

The Mobile Monday Team

Justin and Ben and Ant and Em

After our hugely successful “Pitch My Mobile” event with Tourism Victoria in April, MoMo Melbourne has partnered with AIMIA Victoria once again to bring you this very special July ‘MoMo’ event.

Presenters will be given two weeks to prepare a 5 minute pitch, selling a mobile strategy to our guest brand.  Presentations will be made live to RSPCA in front of an audience and everyone will have a chance to ask questions and get down to details.

Come along and learn what our local mobile industry has on offer right here and now. This is a fantastic opportunity for anyone interested in exploring the mobile channel to hear from & meet the important players in mobile.

If you think you can define a mobile strategy and impress not only RSPCA, but also our audience, contact MoMo on momomelb@gmail.com and tell us about yourself or your business.

Registrations for this event are now open and we recommend you book now to avoid missing out. The last Pitch My Mobile event booked out in 3 days. Confirm your place now and make sure you’re there to hear from local mobile experts on July 20th..

If you know of anyone wanting to take a mobile app or content (or product or service) to market, but is not sure how, Mobile Mondays is pleased to recommend an upcoming free info session with three local folk who have done just that.

Thursday July 9th at the Telstra Executive Briefing Centre between 4.30pm and 6.00pm, anyone interested in learning from three successful business people about the roads they took to commerical success are welcome to attend.

We’ll learn from:

Brad Birchall – CEO – Asatori

Antony McGregor-Dey (yes he’s back – for now…) CEO and Founder - QMCODES

Dan Walmsley - CEO - Gravity Rail

After this, MoMo’s own Justin Brow will provide a clear overview on the upcoming mega program and how it can help people with existing ideas (or those who are keen to develop new ones) work with many of Melbourne’s finest leading digital industries experts to get their ideas to market.

Spread the word about this valuable session.

Date: Thursday July 9th

Venue: Telstra Executive Briefing Centre (Level 18, 35 Collins St)

Time: 4.30pm – 6.00pm

Registations and further details: http://mega.org.au/

See you there.

The Mobile Monday Melbourne Team

As I type this (according to the ABS) Australia has a population of 21,770,471 people. In contrast, a global population clock from the US (while jumping by approx 20 or so every few seconds!) calculates the global comparison at 6,782,103,135.

While as business people it makes complete sense to target our work to the latter, of course different markets present different challenges and opportunities, so cultural sensibilities count for a lot.

This month MoMoMelb  welcomes two local business operators who have gained their extensive knowledge from focusing on the massive market opportunities of Asia and Europe and also we welcome Zubair Jandali from AdMob, who will shed some light on the US market and some of the differences between the US and Australian markets.  

It looks like we have grown beyond the constraints of our regular venue, Horse Bazaar.  Our April event was so jam packed (with more than 120 enthusiastic MoMoers) that we nearly flowed out the door.  Apologies to those who were stuck down the back and couldn’t participate in the (very interesting!) question time.  We’re now on the hunt for a new, bigger venue that will be as welcoming and supportive as Horse Bazaar – a tough ask.  

If you’re interested in checking out Zac Jacobs presentation from last Monday night, you can find it now on Slideshare.  Zac from Dux Digital on Mobile Games

Zac tells us that a lot of the data from his presentation came from a report by Portio Research. Mobile Entertainment Futures 2009-2010.  Check the website for a full description and a detailed brochure.  If MoMo Melbourne members are interested in seeing the full report, Zac has negotiated with the author to secure a 30% discount for MoMo Melbourne. To receive the discount, email John White on info@portioresearch.com and mention the promo code momomelb.

Presented by AIMIA Victoria

Wednesday 27 May, 6-8pm

Chairperson:

• Marilyn Awad, Senior Associate, Holding Redlich

Presenters:

• Paul Cross, Executive Chairman, eservices Group
• Peter Kent, Managing Director, Porter Novelli
• Charles Power, Partner, Holding Redlich Lawyers
• Renee Enbom, Barrister, Douglas Menzies Chambers

This seminar will examine the legal implications including defamation and employment law issues, the use of user generated content in advertising and promotional campaigns and the risk of entering into social media conversations.

Using examples from some current work, Paul Cross will talk through some of the challenges in managing promotions that request user generated content as part of the campaign. Peter Kent will discuss the risk of entering into social media conversations with examples of recent work Porter Novelli have undertaken.  Charles Power will discuss the employment law issues in relation to employees’ use of social media platforms at work. Renee Enbom will discuss the defamation law issues in relation to user generated content and social media platforms.

venue: Sensis Theatrette (Level 3, QV Centre), Cnr Swanston St and Lonsdale St 

The semimar will be followed by networking drinks.

This is a FREE event.

REGISTER NOW

Join us at Horse Bazaar on May 11th from 6pm as we welcome three local boys made good in this huge growth market.

1. Robert Murray from Firemint will contrast the brilliant simplicity of Flight Control with the highly-anticipated and resource-intensive Real Racing and let us how why and how each work. 
2. Tony Lay from Iron Monkey give an insight into his successful company, and how he balances the development of original IP and fee for service for major games publishers (eg. EA).
3. Anton Sher from Front Foot who picked up the2009 AIMIA Award for Best Mobile Product or Service for client EA mobile will provide a glimpse into how they found working with the client, delivering the product and lessons learnt. 

Got a question you’d like answered / discussed by our panellists?
Just respond to this email or Twitter us at @momomelb and we’ll include it! 

This will be a great night.

For suits, techies, creatives, students, professionals, top-end-of-towners, SME and sole operators alike (from mobile evangelist to luddite), MoMoMelb provides great insight into worldclass knowledge in an informal and engaging environment. 

Want to learn more about the Mobile Games industry? This event will let you do just that.

We welcome you to join us.

Cheers,

The Mobile Monday Melbourne Team

Why timely, you might ask, well, here’s a Quick quiz… 

Which is the #1 iPhone App world-wide right now?  

*50s thinking muzak*

The Answer? Our very own Firemint’s ‘Flight Control‘, that’s what! 

Join us back at Horse Bazaar on Monday May 11th as we invite Firemint‘s Robert Murray to shed some light on the runway he and his crew took to obtain international success with this overwhelmingly addictive and delightfully simple game. (Some people describe it as a Potato Chip, because you can’t play it just once).

The Mobile Games industry is a massive growth area internationally and a space wherein Melbournians have very real reason to hold their heads up high – with a number of local studios competing at the VERY top of their game on the global market.

So, come along and hear from the world’s best about the mobile games industry, the opportunity, the challenges and prehaps some tips to crack the big time. 

Horse Bazaar / Monday May 11th / 6pm for a 6.30 punctual start

Some yummy sushi will be passed around.

See you there

The MoMoMelb Team

Tim Beveridge  Strategy Planner  eServices Group

eServices Group is an online marketing and digital services group which deliver a broad range of broadcast, analytics, technology and creative services. www.eservices.com.au

Leigh Monti  Director/Founder  Mdigital

Mdigital is an independent mobile marketing and mobile advertising consultancy working with brands and their agencies in developing an understanding of the potential of mobile as a marketing and advertising medium. http://www.linkedin.com/in/leighmontimdigital

Dave King  Partner  The Royals

The Royals are a modular collective of strategists, creatives, content makers, coders, artists and technologists http://www.theroyals.com.au/

Mark McCormack  CEO  Loop9

Loop9 is a provider of communications and messaging products designed to build relationships, loyalty and revenue between travel companies and travellers http://www.loop9.com/ 

Ruwan Weerasooriya  CEO  CafeScreen

CafeScreen is a digital out of home media company operating a network of 100+ large format digital panels in CBD cafes. CafeScreen also operates Australia’s largest network of free WiFi hotspots and all sites are capable of bluetooth broadcast. http://www.cafescreen.com

Just a reminder that this special event is now FULLY BOOKED and we are only able to accept names for the waiting list.  Please send us an email on momomelb@gmail.com ASAP if you’ve registered but can no longer make it – there are plenty of people who’d love your place.

Thanks to our fabulous event partners AIMIA Victoria we will be providing some drinks and nibbles on the night, so please make sure you get there early and take the chance to mingle before we get started.  Check out the event details for more info.